2 Marketing jobs

Job Summary The Senior Analyst, Paid Search and Affiliate will be responsible for deploying paid digital media campaigns across a variety of partners and platforms for the Walgreens Advertising Group. Experience with strategic audience planning and media analytics and understanding of the media landscape, inclusive of new offerings and innovations within a variety of platforms and channels is required. Knowledge and campaign management experience working across digital channels such as paid search, affiliate, display and paid social media preferred. Job Responsibilities • Plays a key role in creating and performing analysis related to sales trends and strategic initiatives. Delivers complex analysis with analytical tools and uses insights to develop, enhance and maintain business strategy. • Assists in creating plans to achieve sales and profit goals. Recommends actions based on historical performance and forecasts comparing various scenarios. • Reviews...

Job description Primary Duties and Responsibilities: Responsible for designing and implementing marketing campaigns in Marketing Cloud. Working closely with internal clients, cross-functional teams and vendors, the specialist will advise on, integrate and support deployment of email marketing creative. This includes implementing and coding responsive emails and may also include implementation of landing pages and response forms as part of ongoing and ad hoc campaigns. The successful candidate will have a proven track record with experience at an enterprise level and/or at an agency supporting major campaigns. Engages with Product Owner, Business team, system users and business analysts to identify system enhancements and/or new applications to meet business needs. Configures and manages Journeys and Automation Builder Designs and maintains effective BU model, approval process, workflow, and access Consults with Marketing Strategists and Salesforce...