This company helps AAA Members enjoy life’s journey with peace of mind by providing innovative solutions, advocacy and membership benefits wherever and whenever they need them. We currently conduct business in 14 states in the upper Midwest and the Southeast. Position Description Primary Duties and Responsibilities (details of the basic job functions):
Leads the strategic end-to-end Digital User Experience (UX) scope: UX Design – Strategy – Front End Development (Digital platforms and digital creative assets) for all lines-of-business (LOB), Membership, Insurance, Travel, and Banking. This is a critical role as we are embarking on a Digital Transformation, and revamping omni-channel UX delivery and skillset are key components of that Transformation.
Interfaces with key stakeholders (Marketing, IT, LOB leaders) to define and drive roadmap and prioritization. Participates in management and strategy sessions with LOB in the development of initiatives.
Manages and coaches a team of UX Developers and Designers to upskill overall team and develop two strong pods in the UX team: UX Front End Developers and UX Designers
Identifies and coordinates cross marketing opportunities between LOBs. Develops processes to improve and streamline workflow across the Marketing organization. Provides marketplace insights, monitors trends and identifies market opportunities using advanced data analysis and modeling tools.
Leverages content management platforms such as Adobe and SalesForce Marketing Cloud to develop, launch and monitor digital campaigns. Play a lead role in designing acquisition and retention journeys to provide best-in-class customer experience. Supervisory Responsibilities (briefly describe, if applicable, or indicate none):
This position manages the daily activities of UX Developers and Designers. Participates in the selection, hiring and performance management of assigned staff and the budget planning and management process. Preferred Qualifications
- Master’s degree preferred
- User Experience certification
- Customer journey mapping and alignment of content, messaging and campaign execution / optimization approach
- Experience facilitating a comprehensive marketing planning process.
- Marketing experience in a multiple, diverse product environment.
Works in a temperature-controlled office environment. May work remotely.