Senior Manager - Digital Acquisition Marketing

$160,000 - $170,000 yearly
  • The Resume Review - Recruiting Department
  • New York, NY, USA
  • Nov 11, 2021
Full time Information Technology

Job Description

Responsibilities What you will do: 

  • Develop and implement a winning SEM strategy that drives revenue growth for the company. This includes but is not limited to: budget allocation, forecasting, performance monitoring, landing page testing, down-funnel sales analysis, etc.
  • Manage an 8-figure annual budget to deliver on ROAS and conversion volume targets
  • Act as the point of contact for our key partner relationships, including working closely with the Google account team, to take advantage of new offerings and source ideas for building efficient scale and program optimization
  • Own channel reporting, working with key partners to develop dashboards and other analytical tools to support effective channel optimization
  • Present to senior leadership regularly on channel plans, results and insights
  • Manage a direct report responsible for day to day channel management in platform
  • Support new channel expansion efforts

Qualifications Required Skills and Competencies:

  • 5+ years’ experience in digital marketing, with demonstrated ability to manage individual channel strategy, operations and results
  • Strong knowledge of Google Ads, Microsoft Advertising, Facebook, Google Analytics and advanced Microsoft Excel skills to support channel performance analysis
  • Outcome-oriented with a demonstrated ability to develop a roadmap and continuously deliver against stated goals
  • Passionate about the numbers, with a keen eye for detail, and puling insights from vast quantities of data
  • Strong written and oral communication skills with the ability to communicate effectively at all levels of an organization
  • Ability to operate autonomously in a fast-paced environment
  • Bachelor’s degree required