Senior Email Specialist

$66,000 - $79,000 yearly
  • The Resume Review - Recruiting Department
  • Remote (Atlanta, GA, USA)
  • Nov 11, 2021
Full time Marketing

Job Description

Job description

Primary Duties and Responsibilities:
Responsible for designing and implementing marketing campaigns in Marketing Cloud. Working closely with internal clients, cross-functional teams and vendors, the specialist will advise on, integrate and support deployment of email marketing creative. This includes implementing and coding responsive emails and may also include implementation of landing pages and response forms as part of ongoing and ad hoc campaigns. The successful candidate will have a proven track record with experience at an enterprise level and/or at an agency supporting major campaigns.

  • Engages with Product Owner, Business team, system users and business analysts to identify system enhancements and/or new applications to meet business needs.
  • Configures and manages Journeys and Automation Builder
  • Designs and maintains effective BU model, approval process, workflow, and access
  • Consults with Marketing Strategists and Salesforce systems engineers on Marketing Cloud technology
  • Actively contributes to the development of solutions and ideas that add value.
  • Leads the design, development and implementation of complex systems.
  • Provides accurate and timely input to Project Manager and Product Owner regarding status of technical tasks for self and team.
  • Effectively and actively plays the role of technical advisor for projects, providing advice on tools, process and design to others.
  • Shows initiative to initiate and actively facilitate meetings and issue resolution, involving the right individuals.
  • Ensures project goals make sense and overall development objectives are being met.
  • Serves as a contact person in support of more serious production problems/issues.
  • Designs and develops high quality, scalable and efficient solutions and products on schedule

Preferred Qualifications:

Work Environment:
Works in a temperature-controlled office environment.

Required Qualifications:
  • Bachelors degree in Computer Science or related field or applicable professional certification and/or relevant technical/analytical/educational experience.     Experience:
  • 5+ years' experience in email campaign execution and/or related marketing and/or development experience, which could include a mix of architecture, design, and hands-on coding and hand-on use of Email Service Providers (ESPs)
  • Experience with one or more enterprise level ESPs.
  • Experience working in an Agile / Scrum methodology
  • Track record of designing and developing high quality, scalable and efficient solutions and products on schedule

Knowledge and Skills:
  • Demonstrated ability to effectively lead requirements gathering, design and development of complex systems
  • Strong leadership and mentoring skills
  • Knowledge of proper architectural disciplines
  • Ability to accurately identify root cause of technical problems
  • Strong project management skills
  • Excellent communication skills; verbal and written
  • Ability to adapt to change
  • Strong negotiation and/or influential skills
  • Ability to influence others to ensure that issues which have been raised are resolved
  • Excellent problem-solving skills